Bernadine Bröcker Wieder, Co-Founder and CEO of Vastari, said: ‘Exhibitions are an important revenue stream in a time where museums and galleries need to behave increasingly entrepreneurially to build sustainable futures. We see the Vastari reports as invaluable tools in helping museums operate more efficiently and with an informed perspective on how best to collaborate, tour and finance their exhibitions. At Vastari, we believe that to share culture and knowledge is to keep it alive and we are inviting museums around the world to participate in this dialogue for the benefit of international audiences.’
Founded in 2012, Vastari is an online resource which connects exhibition producers, museums and galleries, private collectors and art logistics and administration companies around the world to improve the experience of bringing exhibitions to audiences.
Key findings of the reports include:
• There is a surplus of demand over the supply for Fine Art exhibitions, indicating that there is ample room in the market for producers of Fine Art content.
• Museums consider cost to be very important when choosing exhibitions, but rate exhibitions’ profitability as one of the least important factors.
• 30% more North American institutions host travelling exhibitions than European institutions, meaning that European exhibition producers could benefit more from transatlantic collaboration.
